Comments on: Weekend Box Office: Kiddie And Adult Fare Rule In Atypical Summer Period

By: Ruth M

Ruth M — Mon, 27 Jul 2009 19:29:33 +0000

My sentiment exactly about Butler, which is too bad because he has so much potential. I only hope Law Abiding Citizen could be the vehicle that'll redeem his career, but if he continues to do silly rom-coms (such as the Bounty with Aniston), then he just might be what SK said, ugh!

By: SK

SK — Mon, 27 Jul 2009 02:23:41 +0000

Yeah, PE has dropped out of sight. It's completely disappeared from commercials. I think a few tv spots for PE instead of Bruno these past couple weeks would have helped it.

With Bruno free-falling right after opening night, I think Universal missed the boat after that weekend and perhaps should have paid more attention to Public Enemies.

PE has consistently dropped 45%, 44%, 46% week to week. Not impressive for sure, but typical.

By: rodrigoperez

rodrigoperez — Mon, 27 Jul 2009 02:10:37 +0000

I'm surprised because I thought Public Enemies had totally run out of gas, but I hope it at least hits the $100 mil mark.

By: SK

SK — Mon, 27 Jul 2009 02:09:24 +0000

"Will Universal keep it in theaters to nudge it to $100 much like Dreamworks did with "Collateral"?"

Universal has Funny People opening this week in wide release and then has "A Perfect Getaway" (with Milla Jovovich) opening August 7th in wide release.

So I think it's safe to say Bruno, which keeps dropping 70% each weekend, is dropped before PE.
Public Enemies is dropping, a not disasterous but still probably disappointing, 46%. Public Enemies probably couple weekends in wide release stil left.

By: SK

SK — Mon, 27 Jul 2009 01:47:37 +0000

Why is Public Enemies beating Borat/Bruno a surprise? Even after Bruno tanked from week 1 to 2?

Public Enemies is now 6th on the Rated R list for crime-themed movies (B.O. Mojo).
1. The Departed $132 (Oct. release, $90 budget)
2. American Gangster $130 (Nov. release, $100 budget)
3. Pulp Fiction $107 (Oct. release, $8 budget)
4. Collateral $101 (Aug. release $65 budget)
5. Mystic River $90 (Oct. release, $25 budget)
6. Public Enemies $88 (July release, $100 budget)

By: rodrigoperez

rodrigoperez — Mon, 27 Jul 2009 01:10:44 +0000

When you wrote about Hangover, I thought at first you meant the film could lap Transformer's total next weekend and I was like, "holy shit, has Hangover made $350-million something and I missed it?" Heh.

By: gabetoro

gabetoro — Mon, 27 Jul 2009 01:02:03 +0000

SK is onto something there.

By: SK

SK — Mon, 27 Jul 2009 00:38:59 +0000

Gerard Butler = (Mathew McConoughey + Jason Statham)/2

By: rodrigoperez

rodrigoperez — Sun, 26 Jul 2009 20:05:52 +0000

"Maybe the next one should be in 3D." Ha, Aces. Can't believe Public Enemies made more than Borat, wow.

By: Coast

Coast — Sun, 26 Jul 2009 18:11:55 +0000

*If Public Enemies doesn't…..
it'll get to at least $95 million.

By: Coast

Coast — Sun, 26 Jul 2009 18:10:07 +0000

The counter summer programming is working well this year with Ugly Truth and The Proposal. Not so much with Enemies.

"The Hangover could lap Transformers"
-It could lap Ice Age as well. The Proposal could also lap Ice Age and Transformers as well.
This is of course assuming all 4 of those movies drop at the same rate as they did last weekend to this current weekend.
While I have no plans of seeing Proposal, it's been impressive at the box office.

If Public Enemies doesn't get pulled from screens it'll get to $95million or so. It's still taking in $1 million per day, although that'll drop probably this week.
Also, other than Pirates (which are guaranteed $100 million on opening week), Depp's other $100 million domestic grossing movies are Willy Wonka and the Chocolate Factory and Sleepy Hollow.