Comments on: Warner Bros. May Release Fewer Movies, Focus On Tentpoles After The Underperformance Of ‘Batman V. Superman’

By: Jo Francis

Jo Francis — Fri, 13 May 2016 07:04:28 +0000

@ Lulz. The marketing budget fir the film is 160 million dollars making the cost of the film 410 million dollars. The theatres take 50% of the sales so for the studio to just break-even they need to make 820 million dollars. So even if they make 1 billion dollars worldwide. Your studio just earns 100 million on a film they sunk 410 million dollars. That\’s just 25% profit. Not a lot if you look at it. So it is a bad return.

By: Peter

Peter — Fri, 13 May 2016 07:04:28 +0000

To add to what the other posters said, revenue in international markets are not split evenly among countries. China, for example, is known to only give back cents on the dollar, and you also to figure out exchange rates with a currently strong dollar. Also, 250 is the rumored budget, but there have been rumors that it was much, much, much higher. I\’ve heard figures as high as 400 before prints and ads.

By: TC Kirkham

TC Kirkham — Fri, 13 May 2016 07:04:28 +0000

Kevin, will you – and everyone else – please give it a rest? And please stop trying to push your opinions as fact. BvS did NOT flop with most audiences – it has a B Cinemascore and a 70% approval rating from fans @ Rotten Tomatoes; that is definitely NOT a flop. Why are some writers utterly OBSESSED with taking this movie down despite the obvious fact that Most (but not all) of the FANS like it? Let them enjoy it for pete\’s sake…these critics and writers need to stop worrying about their own bruised egos because the fans don\’t agree with their opinion on the film. Hell, even Kevin Smith admitted he wasn\’t completely right with his original assessment. Calling the movie a financial disappointment is accurate, but saying it\’s a flop is just wishful thinking among those who disliked it so much. "Pan," "Jupiter Ascending," and "In The Heart Of The Sea" – those are GENUINE flops. "BvS"? Not so much.

By: Martha

Martha — Fri, 13 May 2016 07:04:28 +0000

Don\’t forget theaters take up to 50% of the gross as well. (20-25% in week one and it grows from there) So past week one, the studios take really, really plummets.

By: p-dub

p-dub — Fri, 13 May 2016 07:04:28 +0000

Lulz, the marketing budget pushes the films budget to somewhere between 400-500 million dollar. The international grosses are split between the studios and the distributors. That means in order for the film to BREAK EVEN, it needs to make somewhere around 800 Million dollars, that\’s before it even starts to make a profit. That\’s why it needs to be making more money. Although I\’m sure a huge amount of money has already been made in merchandising.

By: LULZ

LULZ — Fri, 13 May 2016 07:04:28 +0000

How strange is it to have your movie make 700+ million on a 250 million + marketing budget and still be considered a flop. Making 3 times your production budget is now a bad return?

By: Ryan O.

Ryan O. — Fri, 13 May 2016 07:04:28 +0000

Strange given that their most profitable film in the last eighteen months was American Sniper, which was budgeted at $58 million…