https://staging2.theplaylist.net/transformers-wants-more-money-dark-of-the-moon-returns-for-2-week-imax-re-release-20110823/ Fri, 13 May 2016 13:59:00 +0000 hourly 1 https://wordpress.org/?v=6.7.2 https://staging2.theplaylist.net/transformers-wants-more-money-dark-of-the-moon-returns-for-2-week-imax-re-release-20110823/#comment-90423 Fri, 13 May 2016 13:59:00 +0000 http://www.indiewire.com/2011/more/uncategorized/transformers-wants-more-money-dark-of-the-moon-returns-for-2-week-imax-re-release-116768/#comment-90423 Some movies may schedule re-releases just for the sake of making more money, but in all fairness, Transformers had a VERY limited release in most cities in Imax due to Harry Potter. I was excited about seeing Dark of the Moon in Imax here in my city, but it only played there for 2 weeks and was then bumped by Harry Potter. Because there were no major releases after that, Harry Potter has been playing consistently for 5 weeks straight now. Rereleases will become more common now as movies have to fight for limited screens in either 3D or Imax. For years that wasn\’t a problem, but now it\’s a lot more competitive. Another example is this past week. 3 new 3D movies came out and had to compete with Final Destination and Smurfs. As a result here in my city, everything ended up in 3D theaters except for Spy Kids, which was the one designed to be in 3D. If given a rerelease when there\’s less competition, that would be my only chance to see that in 3D as well.

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