ait till Transformers and Fast Five come out, break weekend records, and then make this sort of article.

Where does that put \”Water for Elephants\”?

I think it also needs to be said that offensively juvenile, patently stupid product makes the older movie going public more suspicious of films and studios in general.

terrific point.

We\’re getting killed across the board at the turnstiles. What an incredible crock of sh*t comes out when NY & Chicago try to assess box office trends.

Love the facts, the data, and your input

A job well done. I love reading about the \”buisness side\” of the movie industry, please write more articles like this

Oh & I agree with everything you are saying.

I feel as though there just needs to be more creative projects that somehow are aimed at both young people & adults
– fuck these big budget popcorn no plot story line films

But if they do you can bet that it will arrive on a much smaller budget at the very least.

If I might suggest an alternative to your hypothesis, it\’s equally possibly that 12-25 year old males are still dominating the cinema going market, but they are demanding more from the films they go to see.

After all, the current crop of 12-25s grew up with the internet and the DVD market we can get any kind of \’popcorn entertainment\’ at home, cinema trips are reserved for more thoughtful fare. It\’s worth noting that many of the films you cite in your article have an action or thriller component, but also aim a little more highbrow than dumb blockbusters, this \’thoughtful spectacle\’ kind of movie is enormously popular with people in my age group, Christopher Nolan (who you mention above) being the most acclaimed purveyor of them.

You could point to the success of higher ratings movies as evidence against this, but I would point out that fully half of the 12-25 (an absurdly large demographic) market is old enough to get into whatever movies they want. Meanwhile movies that are traditionally aimed at the same crowd such as comic book movies have gotten more complex. The Dark Knight and Iron Man drew in acclaimed actors and directors and attempted more character based approaches and were highly successful.

Plus Tron Legacy was a sequel to a 28 year old movie that bombed- hardly a safe bet. The fact that they were able to make it profitable and get anyone under the age of 25 interested in it is a pretty impressive accomplishment.

In reality True Grit was a safe, cautious move on the part of normally ambitious filmmakers and Tron Legacy was an ambitious choice for a company that typically is only concerned with the bottom line.

Although i know way too many older people who insist on waiting til a new movie comes out on dvd before they see it. They could be part of the problem as well.

Old people however will apparently see anything. When i saw black swan, there were way too many old people in the seats. Kinda uncomfortable. Hope they werent too shocked by what they saw

TV drama is the only thing clearly getting better and more mature.

I only go to the cinema to see a film IF
a) They market the film well and garner my interest
b) If The Critics are up in arms about it
c) If someone else is happily paying for me LOL

The point is, Cinema has always appealed to males, because they are the audience that would sit around and watch a story pan out. Females are mostly out shopping or doing other things. Not saying they don\’t go to the cinema, its because there aren\’t that many films that appeal to a female audience.

Summer is usually the time where films appealed to kids/teens/families come out and being summer (No school) they will make more money, where as a weekend in October would make half the money during the fact most young audience members are at school or college.

I don\’t think \”Cinema Is Dying\” just because every summer, we get films that play to a audience that knows less about the way hollywood works and have short attention spams, but those same people would look at The Social Network and get bored by it. So in a way, everyone wins.

What i hope doesn\’t happen is the internet swallowing up everything and we resort to using the internet for everything come 2100. Thats a future i would rather skip.