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	<title>Keys To Reserva Archives - The Playlist</title>
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		<title>Marty Scorsese Shoots Lost Hitchcock Short As Sparkling Wine Advert</title>
		<link>https://staging2.theplaylist.net/marty-scorsese-shot-lost-hitchcock-20080102/</link>
					<comments>https://staging2.theplaylist.net/marty-scorsese-shot-lost-hitchcock-20080102/#respond</comments>
		
		<dc:creator><![CDATA[Rodrigo Perez]]></dc:creator>
		<pubDate>Wed, 02 Jan 2008 18:46:00 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Alfred Hitchcock]]></category>
		<category><![CDATA[Keys To Reserva]]></category>
		<category><![CDATA[Martin Scorsese]]></category>
		<guid isPermaLink="false">http://theplaylist.wpengine.com/?p=11548</guid>

					<description><![CDATA[<p>Ever the loving cineologist and film preservationist, this past fall, Marty Scorsese shot &#8220;The Key To Reserva,&#8221; a &#8220;lost&#8221; Alfred Hitchcock script in secret. YouTube calls it, &#8220;a briliant advertisement and a complex homage to Alfred Hitchcock and [legendary composer] Bernard Hermmann,&#8221; and this is all true, but the point?</p>
<p>Well for one it&#8217;s a short disguised as an ad for the Spanish Freixenet sparkling wine, which makes it pretty lame (and perhaps has Hitchcock rolling in his grave), but one assumes the funding for the project came from the wine company.</p>
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