If you watch the trailer below and end up being caught off guard, rest assured, you’re not alone. “DRIB,” written and directed by Kristoffer Borgli, and slated to debut at the SXSW Film Festival, is a surreal documentary and fictional hybrid. Starring Amir Asgharnejad, Brett Gelman, Annie Hamilton and Adam Pearson, the film takes is a harshly skewering look at consumerism culture and the advertising world that works hard at making sure it sells buyers products that are at best ineffective, and at worst deadly.

Continue reading SXSW Exclusive: Trailer & Poster For Wild Energy Drink Film ‘DRIB’ at The Playlist.