Comments on: Studios Eye $30 Premium VOD For Major Releases https://staging2.theplaylist.net/studios-eye-30-premium-vod-major-releases-20170323/ Fri, 24 Mar 2017 05:32:00 +0000 hourly 1 https://wordpress.org/?v=6.7.5 By: LA2000 https://staging2.theplaylist.net/studios-eye-30-premium-vod-major-releases-20170323/#comment-153022 Fri, 24 Mar 2017 05:32:00 +0000 http://theplaylist.net/?p=361614#comment-153022 This is a ridiculous plan.

The “heat” surrounding a picture is so brief that it is old news by the middle of the first week it is in theaters. No one is paying $50 to watch it at home 2 1/2 weeks into the release. No one is paying $30 to watch it at home 3 weeks into release. The cultural conversation surrounding a movie lasts the first weekend. The audience will either be motivated to show up that first weekend, or they will cool their heels until it hits download/rental/Netflix.

There is no market for stale movies at a premium price.

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