Comments on: Slow Box-Office Finds ‘Mr. Peabody & Sherman’ In First Place; ‘Need For Speed’ Stalls In 3rd https://staging2.theplaylist.net/slow-box-office-finds-mr-peabody-need-for-speed-stalls-in-3rd-20140316/ Fri, 13 May 2016 07:55:24 +0000 hourly 1 https://wordpress.org/?v=6.7.5 By: swell https://staging2.theplaylist.net/slow-box-office-finds-mr-peabody-need-for-speed-stalls-in-3rd-20140316/#comment-36331 Fri, 13 May 2016 07:55:24 +0000 http://www.indiewire.com/2014/more/uncategorized/slow-box-office-finds-mr-peabody-need-for-speed-stalls-in-3rd-88110/#comment-36331 The analysis of Veronica Mars is silly… it had the second highest per screen average this week, behind only Anderson's latest limited juggernaut, playing only in wall-in performances at AMC theaters. The VOD numbers you mention should give it a solid bump (they've not been released, obviously, but I've no doubt Rob Thomas will weigh in on those in the next couple of days) and with a modest marketing push, nearly every dollar is profit. If it clears 5 million at the BO, ancillary not included (VOD, cable rights, DVD sales, renewed catalog interest, etc), that's a pretty good showing… a quick perusal of the websites known for its BO analysis arrived at the opposite conclusion and fan buzz is far from "pissed". Thomas, Bell, and WB indicated this weekend that all parties would be interested in sequel talks or a miniseries if Mars turned a profit, which it will.

There were no expectations of this being massive game changer…

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