Comments on: ‘Scott Pilgrim vs. The World’ Creators Try To Manage Deafening, Early Buzz https://staging2.theplaylist.net/scott-pilgrim-vs-world-creators-try-to-20100412/ Thu, 12 Nov 2020 11:01:46 +0000 hourly 1 https://wordpress.org/?v=6.7.2 By: John Morton https://staging2.theplaylist.net/scott-pilgrim-vs-world-creators-try-to-20100412/#comment-18396 Mon, 12 Apr 2010 17:03:30 +0000 http://theplaylist.wpengine.com/?p=3775#comment-18396 I'd agree with you on a helluva lot of points and kudos on a solid article but I disagree with the idea that the trailer needs to further sell what the film is to mainstream audiences.

As a fan of the comic, I thought the trailer did a fine job of summarising the 'boy meets girl, boy falls in love with girl, boy must fight girls 7 evil exes to win her heart' story which I'm sure was the basis of the pitch for any studio execs to greenlight the production in the first place.

I agree that it will benefit tremendously from further trailers but as something to hook a mainstream audience I thought the initial trailer was plenty clear and concise in a way that neither Watchmen and Kick Ass were.

]]> By: geha714 https://staging2.theplaylist.net/scott-pilgrim-vs-world-creators-try-to-20100412/#comment-18395 Mon, 12 Apr 2010 17:02:49 +0000 http://theplaylist.wpengine.com/?p=3775#comment-18395 The difference between Scott Pilgrim and the cases of Watchmen & Kick-ass is that Pilgrim have two unique elements: Interesting female characters (Ramona, Knives, Kim Pine, Envy Adams, etc.) and a compelling romantic story at its core: The journey of Scott Pilgrim is about surpassing the obstacles (the 7 evil ex-partners) to obtain the love of the girl.

With a good job of marketing, this movie can be sold to the female audience (even the twilight one), without alienating the fanboy crowd, who's already sold. The problem is that the marketing job of the recent releases by Universal has left a lot to be desired.

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