Comments on: Paramount Has Already Spent $325 Million On G.I. Joe: ‘The Rise Of The Cobra’? Studio Is Taking Film’s Marketing To America’s Heartland

By: rodrigoperez

rodrigoperez — Tue, 04 Aug 2009 13:46:36 +0000

You're from the U.K. and like Kid Rock?? What is wrong with you. You guys are supposed to know better.

By: Daniel!

Daniel! — Tue, 04 Aug 2009 11:43:56 +0000

I don't think all rah-rah advertising has gone – I'm from the UK and caught an advert using Kid Rock's "American Badass" (a song that counts as a guilty pleasure but eh).

By: Anonymous

Anonymous — Tue, 04 Aug 2009 00:05:26 +0000

Brenny, How as Kid Rock last night? Did "Freebird" pass the 20 minute mark?

By: Brennybrenbren

Brennybrenbren — Mon, 03 Aug 2009 22:38:28 +0000

This is a silly article. I like how in the headline it says Paramount spent $350 million on the film and then in the very first sentence it says only 325. Also the writer insinuates that the movie is tracking terribly with critics, even though it's gotten largely positive reviews. Heads up, film journalists: never judge a movie by its trailer. Siskel never watched them and you would do well to follow his example.

By: gabetoro

gabetoro — Mon, 03 Aug 2009 19:09:51 +0000

To be honest, I think Playlist scribes should refer to the movie as "The Rise Of The Cobra." Not kidding.

By: SK

SK — Mon, 03 Aug 2009 17:23:49 +0000

Critic reviews aside, we can all see from the trailer this isn't a a very good superhero movie. I agree that compared to movies like Wolverine and Transformers there might be something enjoyable. But it looks like campy action and the Empire review reaffirms that it'll be lighter than light action entertainment.

At least if it really bombs with audiences we won't have to put up with a sequel and everyone will win...except Paramount.

By: Anonymous

Anonymous — Mon, 03 Aug 2009 16:51:45 +0000

Paramount have screened the film for critics in the UK.

Empire review is up now: http://www.empireonline.com/reviews/reviewcomplete.asp?FID=135315

By: cirkusfolk

cirkusfolk — Mon, 03 Aug 2009 15:27:58 +0000

I must say I'm surprised by the 86% Joe has on rottentomatoes right now (granted there's only 7 reviews). I was sure it would be the worst film of the summer when I first saw the trailer, but after so many weak films this summer (T4, Transformers, Wolverine) I'm actually kinda curious as to what fun it might bring. Am I crazy?

By: SK

SK — Mon, 03 Aug 2009 14:57:59 +0000

Cool piece.

This quote was interesting:
"You can never win with those guys," Lorenzo Di Bonaventura, producer of both "Transformers" films and "G.I. Joe," said of the San Diego (comic-con) convention. And we know the hard-core fans are already coming to see the movie."

At least they didn't try to drum enthusiasm from the convention followers, who would be there to see it anyway (or they're just hiding their crap movie).

But please explain, how it could cost $150 million to market and distribute? What makes up these costs?
I don't understand how any movie that NEEDS to have almost everyone see it can be worthwhile. $175 million budget for an untested property? This isn't Pirates 4 or Spiderman.