Comments on: Lukas Moodyson’s ‘Mammoth’ Hits U.S. On November 20 In Limited Release

By: Burgus Las Vegas

Burgus Las Vegas — Tue, 06 Oct 2009 23:46:16 +0000

Mammoth was garbage. I dont understand why any studio would want to release it.

By: rodrigoperez

rodrigoperez — Tue, 06 Oct 2009 21:42:00 +0000

You really think another studio would release Mammoth or any of the films IFC picks up wider?

The fact of the matter is they push them as wide as can be that will make money.

There's not huge markets for these films unfortunately. Dumbasses across the country have proven this with their votes, i.e., their ticket purchases each box-office weekend.

By: Nick

Nick — Tue, 06 Oct 2009 21:24:04 +0000

As much as I love IFC for picking up these films, they kinda drop the ball on a lot of releases. I've lamented here and elsewhere their treatment of Christophe Honore's films.

Seems like they figured out they bungled the last one because the newly anglicized title "The Beautiful Person" (La Belle Personne) is getting re-released after a pitiful opening in New York in March. They didn't even have a poster, or a subtitled trailer, and with an indifferent NYTimes review, it predictably the film came and went. (In March they kept La Belle Personne as a title.)
For the October 28th re-release they're using the French poster, with the French title, and there's still no English trailer.

If you're going to spend the money to buy a film, why not cut a trailer, put up a poster and let people who aren't looking for the film find it? If IFC had been doing their job right Louis Garrell would be an art-house star, and be more than enough to sell this thing or his father's "Frontier Of Dawn," aslo dumped last Spring.

I doubt they'll be able to sell Mammoth either.