While I don't disagree with your first points about the problems with trailers in general, I believe your last remark in this quote is an entirely unfair generalization against an entire section of the entertainment industry.

Cards on the table, I've been a TV marketer for the better part of a decade, so obviously I'm going to take a little offense at so dismissive a remark. But you not only dismiss the work of people in my field, but completely ignore every trailer that doesn't succumb to the "common complaints" you've cited in your lede.

Everybody's pretty stoked about Godzilla, based so far, entirely on the strength of its teasing print, trailer and TV campaign.

Or, what about Inception, which won Mr. Pfister his Academy Award for cinematography? That campaign set a tone that's been mimicked or emulated by nearly every blockbuster campaign in its wake, and gave away almost no details about the movie, except what was needed to excite and engage the audience.

Were these the work of marketers who "don't care about any of that stuff"?

Please consider your generalizations before using them in the future or, if I may make a generalization of my own, don't use them in the future.