Comments on: Daniel Craig On The Heineken/’Skyfall’ Relationship: “It’s Unfortunate But That’s How It Is”

By: gaston213

gaston213 — Fri, 13 May 2016 12:40:21 +0000

Let us not forget about Tommorrow Never Dies… aka: the first movie in film history to have its entire budget be covered in product placement campaigns.

From IMDB: "Product placements, brand integrations, promotional tie-ins and sponsorships for this movie include BMW in their second film in a three picture promotional deal; L'OrÃ©al Cosmetics; Heineken Beer; Dunhill; Ericsson Cellular Phones; Omega Watches, James Bond wears an Omega Seamaster watch; Smirnoff Vodka i.e. Smirnoff Red label Vodka; Brioni Clothing; Bollinger Champagne; Avis Rental Car Hire; and Electronic Arts' tie-in video-game, Tomorrow Never Dies. This is the first movie in film history to have its entire budget be covered in product placement campaigns. Various companies each chipped in enough in endorsements to allow for the film's $100 million budget."

By: Daryl Hannah

Daryl Hannah — Fri, 13 May 2016 12:40:21 +0000

Playlist writers' lives began at Little Miss Sunshine.

Bond has always been a product whore. It's just usually been cars or more recently… Sony laptops. (Sideshow Bob getting hit by a rake noise)

Also plenty of movies in the 80s were filled with product placement. So no. I don't think this is a sign of things to come.

By: Chico Ninja

Chico Ninja — Fri, 13 May 2016 12:40:21 +0000

Is it me or is Horrible Boses a funny, 90 minute ad for the VW Jetta?

By: a

Fri, 13 May 2016 12:40:21 +0000

There are ads in existence of Pierce Brosnan selling Heineken as Bond. So nothing new, really.

By: tristan eldritch

tristan eldritch — Fri, 13 May 2016 12:40:21 +0000

HEINEKEN!?! Fuck that shit!

(sorry, somebody had to say it)

By: Frank Booth

Frank Booth — Fri, 13 May 2016 12:40:21 +0000

Heineken?! Fuck that shit! Pabst Blue Ribbon!