O'Down calls out someone, it's covered as "You go O'Dowd!" whereas if Bay did it, it'd be covered as "Bay is an asshole!" but it's the same douchey behavior.

Actors should promote their movies by talking about their movie and people should cover movies by talking about the merits of the films and the performances. Save the petty schoolgirl fighting shit, and bloggers and writer's need to stop taking sides and thinking their opinions are credible because they like a certain actor or director and trash another.