https://staging2.theplaylist.net/brand-over-universal-reportedly-paid-huge-multi-million-dollar-penalty-to-get-out-of-deal-with-hasbro-20120207/ Fri, 13 May 2016 13:01:24 +0000 hourly 1 https://wordpress.org/?v=6.7.5 https://staging2.theplaylist.net/brand-over-universal-reportedly-paid-huge-multi-million-dollar-penalty-to-get-out-of-deal-with-hasbro-20120207/#comment-82585 Fri, 13 May 2016 13:01:24 +0000 http://www.indiewire.com/2012/more/uncategorized/brand-over-universal-reportedly-paid-huge-multi-million-dollar-penalty-to-get-out-of-deal-with-hasbro-113227/#comment-82585 Only an accountant could have thought signing a deal with fucking Hasbro would be a good idea. "Well lots of people loved Transformers, so there MUST be a huge demand for the Hasbro brand! The numbers don't lie!" Modern Hollywood in a nutshell really: brand association over all else, no matter how stupid it seems. Universal just keeps stumbling into one blunder after another.

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