By: MJ

MJ — Sun, 22 May 2016 03:46:20 +0000

We also shouldn't downplay the success of Arbitrage, to open in almost 200 theaters & reach a pta of $10,500 is quite an achievement without the recent festival buzz, auteur fanbase or small theater count films like The Master begin with. Not to mention that Roadside Attractions has a track record of actually getting a lot of home views with their day and date on demand releases unlike some others that do similar things. Margin Call surprised a lot of people last year by grossing over $5m (& achieved about the same per theater average in its opening weekend as Arbitrage in a quarter of the theaters) but it also more than doubled that gross when you add I'm the early on demand views. Arbitrage is the #2 movie on iTunes right now behind a blockbuster with tons of advertising behind it (Snow White & the Huntsman), & is also available on all major cable companies. It looks to be in for a very impressive run especially given the distance from its Sundance buzz & the small size of the distributor behind it.

By: MJ

MJ — Sun, 22 May 2016 03:46:20 +0000

Though the Master beat Moonrise Kingdom's pta it seems unlikely it'll reach the wide appeal that took MK to a $45m domestic total (an even that was still a niche wide appeal if you follow me), only There Will Be Blood managed that level of gross & that film isn't as atypical as The Master & had the word of mouth around Day-Lewis' performance to put it into the zeitgeist in a way that PSH's more restrained or Phoenix's physical, tic-driven performance is not likely to.

Comments on: Box Office: ‘Resident Evil’ Takes Top Spot & ‘The Master’ Breaks Limited Release Record

By: MJ

By: MJ