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	Comments on: Adam McKay, Ruben Fleischer &#038; Rawson Thurber In The Mix To Direct &#8216;Ant-Man&#8217;	</title>
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	<link>https://staging2.theplaylist.net/adam-mckay-ruben-fleischer-rawson-thurber-in-the-mix-to-direct-ant-man-20140530/</link>
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		<title>
		By: guest		</title>
		<link>https://staging2.theplaylist.net/adam-mckay-ruben-fleischer-rawson-thurber-in-the-mix-to-direct-ant-man-20140530/#comment-31175</link>

		<dc:creator><![CDATA[guest]]></dc:creator>
		<pubDate>Fri, 13 May 2016 07:23:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.indiewire.com/2014/more/uncategorized/adam-mckay-ruben-fleischer-rawson-thurber-in-the-mix-to-direct-ant-man-85312/#comment-31175</guid>

					<description><![CDATA[everything happens for a reason and very few movie goers even know or care who he is
but if you ask them who Marvel films is by now the answer is YES 
and why do people worry about the marketing, etc - clearly that is NOT a problem - ie. the general audience these movies are aimed at now know there is a movie coming out called Guardians of the Galaxy and in the next two months it will be EVERYWHERE - same as any tentpole movie

did anyone know or care what Frozen was before the big final marketing push ?   not likely - and yet what a shock - it became a huge hit - major advertising will do that

Marvel studios head honchos have turned hit after hit after hit - is it really time to bet against them?  hardly -- a director is like a chef - they can be replaced even at the last minute and if you get someone who knows what they&#x27;re doing  -  the project can turn out just as good if not even BETTER than originally expected

personally I think they should get Kevin Smith to direct it - he would need no time to get to know the characters - he can do humor and has experience with (some) minor action - but could easily jump in and have the tech talent to support him]]></description>
			<content:encoded><![CDATA[<p>everything happens for a reason and very few movie goers even know or care who he is<br />
but if you ask them who Marvel films is by now the answer is YES<br />
and why do people worry about the marketing, etc &#8211; clearly that is NOT a problem &#8211; ie. the general audience these movies are aimed at now know there is a movie coming out called Guardians of the Galaxy and in the next two months it will be EVERYWHERE &#8211; same as any tentpole movie</p>
<p>did anyone know or care what Frozen was before the big final marketing push ?   not likely &#8211; and yet what a shock &#8211; it became a huge hit &#8211; major advertising will do that</p>
<p>Marvel studios head honchos have turned hit after hit after hit &#8211; is it really time to bet against them?  hardly &#8212; a director is like a chef &#8211; they can be replaced even at the last minute and if you get someone who knows what they&#x27;re doing  &#8211;  the project can turn out just as good if not even BETTER than originally expected</p>
<p>personally I think they should get Kevin Smith to direct it &#8211; he would need no time to get to know the characters &#8211; he can do humor and has experience with (some) minor action &#8211; but could easily jump in and have the tech talent to support him</p>
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		<title>
		By: James M.		</title>
		<link>https://staging2.theplaylist.net/adam-mckay-ruben-fleischer-rawson-thurber-in-the-mix-to-direct-ant-man-20140530/#comment-31176</link>

		<dc:creator><![CDATA[James M.]]></dc:creator>
		<pubDate>Fri, 13 May 2016 07:23:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.indiewire.com/2014/more/uncategorized/adam-mckay-ruben-fleischer-rawson-thurber-in-the-mix-to-direct-ant-man-85312/#comment-31176</guid>

					<description><![CDATA[I&#x27;m thrilled that Wright decided to step away from the movie, rather than kowtow to studio intereference.  He&#x27;s far too gifted a filmmaker to give in to such nonsense.]]></description>
			<content:encoded><![CDATA[<p>I&#x27;m thrilled that Wright decided to step away from the movie, rather than kowtow to studio intereference.  He&#x27;s far too gifted a filmmaker to give in to such nonsense.</p>
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		<title>
		By: Davey		</title>
		<link>https://staging2.theplaylist.net/adam-mckay-ruben-fleischer-rawson-thurber-in-the-mix-to-direct-ant-man-20140530/#comment-31177</link>

		<dc:creator><![CDATA[Davey]]></dc:creator>
		<pubDate>Fri, 13 May 2016 07:23:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.indiewire.com/2014/more/uncategorized/adam-mckay-ruben-fleischer-rawson-thurber-in-the-mix-to-direct-ant-man-85312/#comment-31177</guid>

					<description><![CDATA[I could be wrong (and probably am), but, for all the talk of Marvel not needing the fan&#x27;s approval, something tells me they probably really DO need it in this case. Ant-Man is not only an unknown property, but a fairly tricky one to market. They&#x27;ve got some names in the cast, but no huge draws or anything, and they&#x27;ve got the Marvel stamp of approval, so completists will certainly turn out--but I feel like that&#x27;s who they&#x27;ve got to sell this to. Marvel fanboys, the existing Ant-Man fans who have an interest, comic book and superhero movie fans, and, if they&#x27;d kept Wright on board, Edgar Wright fans.

Like I say, I could be wrong here. And even with all those factors working against it, this could easily be &#034;Iron Man&#034; all over again--a movie with pretty much all the same marketing drawbacks (lesser-known property, Downey Jr. was in a slump in a big way, etc., etc.). I have a hunch, though, that focusing more on the MCU continuity than on Wright&#x27;s vision is going to hurt them, not just because I&#x27;m personally less interested in seeing the movie, but because they just lost a more or less guaranteed niche audience for a big movie that could potentially be a slightly tricky sell. But I imagine they know what they&#x27;re doing. Or at least think they do.]]></description>
			<content:encoded><![CDATA[<p>I could be wrong (and probably am), but, for all the talk of Marvel not needing the fan&#x27;s approval, something tells me they probably really DO need it in this case. Ant-Man is not only an unknown property, but a fairly tricky one to market. They&#x27;ve got some names in the cast, but no huge draws or anything, and they&#x27;ve got the Marvel stamp of approval, so completists will certainly turn out&#8211;but I feel like that&#x27;s who they&#x27;ve got to sell this to. Marvel fanboys, the existing Ant-Man fans who have an interest, comic book and superhero movie fans, and, if they&#x27;d kept Wright on board, Edgar Wright fans.</p>
<p>Like I say, I could be wrong here. And even with all those factors working against it, this could easily be &quot;Iron Man&quot; all over again&#8211;a movie with pretty much all the same marketing drawbacks (lesser-known property, Downey Jr. was in a slump in a big way, etc., etc.). I have a hunch, though, that focusing more on the MCU continuity than on Wright&#x27;s vision is going to hurt them, not just because I&#x27;m personally less interested in seeing the movie, but because they just lost a more or less guaranteed niche audience for a big movie that could potentially be a slightly tricky sell. But I imagine they know what they&#x27;re doing. Or at least think they do.</p>
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