Comments on: 6 Minutes Of ‘Dark Knight Rises’ Will Reportedly Play Before ‘Mission: Impossible – Ghost Protocol’

By: M.P.S.

M.P.S. — Fri, 13 May 2016 13:38:58 +0000

The rationale behind the decision is solely to increase the number of people who will eventually decide to see Dark Knight Rises on an IMAX screen rather than a regular one. This isn\’t for the sake of IMAX; it\’s simply to make the extra revenue from inflated IMAX prices. If Warners was putting the six minute sneak in front of every print of M:I, you\’d be right to wonder what they\’re doing. But they\’re simply hoping that those who catch M:I on IMAX will decide, after watching both, that IMAX is the only or the premiere place to see DKR. And that they will tell their friends and family the same thing.

By: Scott Mendelson

Scott Mendelson — Fri, 13 May 2016 13:38:58 +0000

THANK YOU! Other than the piece I wrote, you are the only person that has commented on the absurdity of this. If this turns out to be true, it means that Warner Bros is basically sabotaging the opening weekend of one of their only remaining franchises (Sherlock Holmes) and propping up one of Paramount\’s remaining franchises (Mission: Impossible) in order to hype a movie that arguably needs next-to-no promotion outside the usual \’when is it coming out?\’. Is this true? I don\’t know. Will I be shocked if it turns out to be the case? Absolutely. This doesn\’t benefit anyone at Warner Bros and the only plausible reason would be something involving their relationship with IMAX.